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Sampling Investigation
Report on Reading and Buying Inclinations of People Across China
---Special Value
1. The first large-scale sampling investigation report on reading
and buying inclinations with basic knowledge, which is carried out
continuously across the whole nation. It is sponsored by national
authoritative publishing research organization and is executed by
professional investigation company.
2. The investigation is carried out through multiplayer sampling.
Over 2 million data are collected from all the aspects concerned.
Data processing is finished through SPSS Analyzing software, which
is popular in the world. And publishing research experts are responsible
for data analysis.
3. The investigation is carried out on various publications such
as books, magazines, newspapers, video/audio products, e-publications
and online publications. It is comprehensive analysis for Chinese
people's reading habits, buying activities, as well as the market
capacity for various publications. Meanwhile, it predicts the future
developing trends of various publication markets.
4. Except investigation and analysis on the general situation in
China, the report also consists of special analysis of situation
in 7 cities on designed topics, including Beijing, Shanghai, Guangzhou,
Chengdu, Xi'an, Shenyang and Wuhan.
5. The investigation result is of great reference value for national
publishing administrative institutions. It is a strategic basis
for publishing units to work out their topic selection, marketing
plan and future developing direction.
1. Brief
Contents
2. Detailed
Contents
3. About
Chinese Institute of Publishing Science
If you are interested in the report service,
please feel free to contact us: info-center@cnpeak.com
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