Sampling Investigation Report on Reading and Buying Inclinations of People Across China

---Special Value

1. The first large-scale sampling investigation report on reading and buying inclinations with basic knowledge, which is carried out continuously across the whole nation. It is sponsored by national authoritative publishing research organization and is executed by professional investigation company.

2. The investigation is carried out through multiplayer sampling. Over 2 million data are collected from all the aspects concerned. Data processing is finished through SPSS Analyzing software, which is popular in the world. And publishing research experts are responsible for data analysis.

3. The investigation is carried out on various publications such as books, magazines, newspapers, video/audio products, e-publications and online publications. It is comprehensive analysis for Chinese people's reading habits, buying activities, as well as the market capacity for various publications. Meanwhile, it predicts the future developing trends of various publication markets.

4. Except investigation and analysis on the general situation in China, the report also consists of special analysis of situation in 7 cities on designed topics, including Beijing, Shanghai, Guangzhou, Chengdu, Xi'an, Shenyang and Wuhan.

5. The investigation result is of great reference value for national publishing administrative institutions. It is a strategic basis for publishing units to work out their topic selection, marketing plan and future developing direction.

1. Brief Contents
2. Detailed Contents
3. About Chinese Institute of Publishing Science

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